How To Start A Tech Site
Joining a network has many advantages. For one, a network may offer the
chance to make more money than by going with a banner company. However, the biggest reason
for joining a network is they can send you lots of traffic. To this day no other site has
been able to send me more traffic than Maximum PC. It is also easier to get hardware from
manufactuers when you're part of a well known network.
There are many networks for you to check out. Here are a few to get you
started:
You should select your network carefully. They all have different
requirements and revenue sharing plan. Most networks will give you 50% of the banner
money. However, some will give you a fix rate. UGO does that. They'll give you a fix CPM
whether you run a paid banner or a house banner. When a network runs out of paid banners,
they have to sub in a house banner. House banner normally promote the network or sites
within the network.
House banners don't paid anything unless you have a fixed CPM deal like
UGO has. The advantage of this is you get pay for all your impressions, not just the one
with the paid banners. The disadvantage is the amount you make is fixed. An example should
explain this.
Say your tech site does 1 million hits a month. UGO offers you $3 CPM.
That means you'll make $3,000 a month. If UGO has a really bad sales month and shows
nothing but house banners all month long, you still make $3,000. If UGO has a great month
and sell those 1 million banners for $30 CPM, UGO makes $27,000, you still make $3,000.
Now look at it with a network that does revenue split. Maximum PC offers a
50/50 revenue split. If Maximum PC does nothing but house banners for the whole month, you
make zero. If they have a great month and sells out your site for $30 CPM, Maximum PC
makes $15,000 and you make $15,000 (assuming 1 million impressions).
Another thing to look for is the number of sites within the network.
Personally I like a network with a few high quality sites instead of a network with 100's
of sites. This was the reason I didn't go with UGO. I felt I would just get lost in the
maze of tech sites they have. A good network should send you lots of traffic. If your
number one referral site isn't your network, then I would question the value of the
network.
Since The Tech Zone is part of the Maximum PC Network, I guess I should
tell you how to join it. Maximum PC is among the harder networks to join. Unlike other
networks that will take you if you have decent traffic, Maximum PC will not. Quality of
content, traffic and frequency of updates are looked at.
If you're interested in joining, they will monitor your site for one
month. After that period, they will review your contents and download your server logs to
see what kind of people visit your site. At this time they will tell you if you're in or
out.
The producer of Maximum PC Network, Ed Homich, receives over 20 request
per day for network affiliation and there are still only 13 Maximum PC affiliates. So your
site better really stand out if you want to get Ed's attention.
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