How To Start A Tech Site
A hardware review site without hardware to review is kinda useless,
right? Well, there are lots of site in this kind of situation. Manufacturers are not dumb.
They're not going send you their latest video card just because you've setup a hardware
review site. Until your site gets over 250,000 impressions per month, you can pretty much
forget about getting any free hardware from manufacturers.
Now you have a problem. No hardware equals no hardware review. No
hardware review equals no traffic. No traffic equal no hardware, and so on. How do you get
out this loop?
Until your site traffic builds to a level when manufacturers will
send you hardware to test you will either have to buy your own hardware or you can do what
I did; find a local computer dealer who is willing to loan you hardware to review. That
was how The Tech Zone got started. I was able to get loaner hardware from both PC Planet and AMK Services to review.
Content is king in this business. Without unique content (hardware
reviews in this case) visitors have no reasons to return to your site. Posting news that
is happening at other tech sites is not unique content. Ideally you should do one unique
articles per day. However, three per week is enough to keep people coming back.
So you have your own domain name, you got a local vendor to loan you
a new piece of hardware to review and you've written up the review. Now where are the
visitors?
The easiest way to get people to come to your site is by sending out
a news release. The release should be about a review or article you've done. Most news
sites don't post a site launching. I get many emails from webmasters who tell me they have
started a new site and then ask if I could post about it in my news page. Unless you're a
really good friend of mine, you're not going to get a plug. However, send me an email
saying you've started a new site and have posted a review of something new and chances are
very good that your article will be in the main news page.
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